Strategic Branding and
Marketing Services

Specializing in building brand positioning, visual identities and marketing plans from the inside-out and outside-in to attract new clients and grow your business.

Confirm scope of work, cost estimate and timeline.

Information is collected through client discussions, insight gathering, competitor reviews and research if needed.

Brand positioning and key messaging development

Brand positioning and key messaging are developed to support business strategy and marketing objectives and inform the visual identity direction.

Visual identity development

Several creative concepts are developed to support the visual identity direction. A final concept is approved after refinements are made and guidelines are developed.

The approved creative concept and messaging are carried through various marketing elements including development of templates which ensure brand consistency, increase speed to market and reduce costs.

Marketing plan Development and implementation

An integrated marketing plan is developed based on business goals and target audiences. Implementation can be handled in-house by the client or by Gryphon.

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