National commercial real estate owner, developer and operator wanted a refreshed company identity and marketing programs to attract new retail, industrial and office build-to-suit development and tenant leasing clients.

CEO wanted to create a formal marketing function and workflows supporting the business development team.

Scope of Work

Brand positioning, strategic messaging, new visual identity and brand standards created for company’s website, email marketing program, marketing materials, and proposals.


Integrated marketing plan developed featuring digital marketing strategy, web ecosystem (website, client portal, email/marketing automation platform and Microsoft CRM), and business development capabilities to support lead generation).


Selection of Cision for media relations and publicity support.


Negotiated CoStar/LoopNet contract and managed relationship in support of property listings and informational research database for business development and capital markets teams.


Marketing tools and workflows driving cost efficiencies and speed to market for leasing and business development teams.

Trade Shows

Cost-effective national and regional trade show exhibits and supporting trade show communications road maps.


Brand launch and marketing campaign increased business growth and expanded national reach.

Contemporary visual identity and messaging created for image, marketing and business development programs and materials.

Email marketing automation platform leveraged by business development team for lead generation and follow-up communications.

Achieved significant new retail and industrial build-to-suit business.

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