A new commercial real estate holding company was formed by a merger of four Colliers International affiliates. In six months, a new brand positioning, brand architecture and corporate identity was needed with launch scheduled four months later.
Positioning and corporate identity workstreams parallel pathed to meet aggressive deadline.
Research used to support client and competitor discovery and positioning platform development.
Unifying business strategy, corporate vision and SWOT analysis developed.
Visual identity, brand guidelines, templates and brand training implemented.
Developed an integrated marketing campaign featuring national and local advertising, digital campaign, and sales enablement marketing materials.
Brand architecture and marketing content created for 30+ service lines and practice groups.